![]() ![]() “It’s a little bit like Thelma and Louise in slow motion … you’re still going over the cliff.” “Mitigation, stabilization, reduction,” he said. Hawken began by acknowledging the failure of current strategies. His bestsellers include The Next Economy, Growing a Business, and Natural Capitalism (Bill Clinton called it “one of the five most important books in the world”) and now Drawdown. Hawken worked with Martin Luther King’s staff in Selma, Alabama, founded a natural foods wholesaler and the iconic Smith & Hawken boutique garden supply company, and started and heads OneSun, a thin-panel solar company. And Hawken’s impressive track record as an entrepreneur, author and environmentalist suggests that he’s got the vision and chops to get the job done. Hawken’s can-do, engaging talk (and sleek, professional slideshow) took the high road with a leader’s optimism backed by science and the power of crowdsourced intelligence. “After tonight you’re going to have a lot better week – a hell of a lot better.” Entrepreneurism Meets Environmentalism We’re going a couple of steps backwards,” he said, before introducing his guest. “We have to say that we’re going backwards. “The week started with our President issuing an executive order to roll back a lot of the progress that the Obama administration had made toward doing something about climate change,” Leyden began. Pete Leyden of Reinvent, the What’s Now host, framed the night with a candid recognition that the environment seems to be on the ropes. If you don’t name the goal, fat chance you’re going to hit it.”ĭrawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming, the book, will be available in bookstores and on Amazon in a few days, but the audience was experiencing the nation’s first public preview of the book – and movement – straight from the author. ![]() “What we wanted to do with Project Drawdown is to name the goal. “Drawdown means the first time on a year-to-year basis greenhouse gases peak and go down,” explained the inspiring environmentalist and entrepreneur, before an enthusiastic overflow crowd of 300 at last week’s What’s Now: San Francisco event at Capgemini’s Applied Innovation Exchange. Paul Hawken has a bold vision for tackling global warming through crowdsourcing expertise, marshaling big data, and wielding a new, transparent language that shines a positive light on change. ![]()
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